Sierra Outdoor Designs was a new product line for Cardinal Systems that manufactured outdoor kitchen islands. The idea was to create the logo and have similarity to the parent comapny logo and other product line logos, Quaker Plastics and Cardinal designs. All three logos were to look to be a part of the parent company and the "wave" was the tie in with all three. The wave was to represent water as all these product likes are a part of the swimming pool industry.